Feels like you're putting on a wetsuit the first time, but don't worry—yes, the waistband is meant to be that tight, and the leggings will mould to your shape. Stops just below the knee.
Hidden cellphone pocket, sculpting fabric, bonded waistband, perforated laser cut 'A' mesh at back of knee
Feels like you're putting on a wetsuit the first time, but don't worry—yes, the waistband is meant to be that tight, and the leggings will mould to your shape. Stops just below the knee.
Hidden cellphone pocket, sculpting fabric, bonded waistband, perforated laser cut 'A' mesh at back of knee
We launched Aday because we knew clothing could be so much better. We had a lot of stuff in our wardrobes, and nothing we wanted to wear. It felt wasteful, and overwhelming.
Being minimalists at heart, we launched Aday to lift the standard for clothing by fusing functional fabrics with versatile designs to simplify women’s wardrobes (and lives).
We knew that flexibility and sustainability were key to the future of fashion, so we partnered with factories that matched our appetite for innovation, as well as our commitment to people + planet. We are a Certified B Corporation and proud to be part of a global community of businesses that meet high standards of social and environmental impact.
We’re a diverse team with large ambitions. From where we’re standing, the future looks bright.
Meg & Nina, Aday co-founders